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Marketing Leaders on Reaching Audiences Amid Streaming Content Explosion

Amid the ongoing surge in streaming content and viewing, how can marketers effectively cut through the clutter and reach audiences for their newest shows and movies? The Variety Streaming Room panel “Breakthrough Marketing to Streaming Audiences,” presented by Vizio, hosted several top marketing executives who shared their best practices and strategic thinking about making an impact in today’s crowded market. Watch the Video

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Vizio, PBS, Showtime, Discovery & Saban Execs Join Variety Film & TV Marketing Panel

Sean Booker, director of media and entertainment at VIZIO; Amy Wigler, VP of multi-platform marketing and content at PBS; Puja Vohra, exec VP of marketing and strategy at Showtime Networks; Jonathan Saba, chief content officer at Saban Films; and Vikki Neil, exec VP of global brand, originals marketing and creative at Discovery, Inc., will join a Variety film and TV marketing panel. The panel, titled “Breakthrough Marketing to Streaming Audiences,” will be moderated by Variety‘s NY Digital Editor Todd Spangler and held on Dec. 13 in the Variety Streaming Room. Read the Article

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Saban Films Buys Thriller ‘So Cold The River’ (EXCLUSIVE)

Saban Films has acquired North American and South African rights to “So Cold The River,” a new thriller from Paul Shoulberg. The deal, which was forged with UK-based distribution and sales company Blue Finch Films, also includes rights to distribute the film in Australia and New Zealand rights via Saban’s partners at Defiant Screen Entertainment. Read the Article

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Saban Films Acquires Thriller ‘Dig’ For North America, France, Germany & More – AFM

Saban Films has picked up North American rights to K. Asher Levin’s thriller Dig, starring Thomas Jane, Harlow Jane, Emile Hirsch and Liana Liberato. Saban has also taken French, German, Spanish and Scandinavian rights for the title and will distribute them via their respective global partners Splendid, Ace Entertainment, Mis.Label and Key2Media. Read the Article

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Ace Entertainment Films starts AFM sales on Mischa Barton mystery ‘Invitation To A Murder’ (exclusive)

Los Angeles-based Ace Entertainment Films is launching AFM sales on Mischa Barton crime mystery Invitation To A Murder, one of four titles on the company’s sales roster of in-house productions. Meanwhile French parent company Ace Entertainment has picked up French distribution rights from Culmination Productions to Anand Tucker’s upcoming Colin Firth and Gemma Arterton period thriller Kill The Light (formerly Curtain Call). Read the Article

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Saban Films President Bill Bromiley, CFO Shanan Becker Extend Contracts (EXCLUSIVE)

Saban Films President Bill Bromiley and Chief Financial Officer and Chief Operating Officer Shanan Becker have renewed their contracts with the Los Angeles-based global film acquisition and distribution company through the end of 2024. The new deals keep the two critical executives in the fold. Bromiley and Becker founded the company in May 2014, and during their tenure, Saban Films have released a total of 148 films through the end of 2021. Read the Article

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